Privacy policy
Last updated: October 15, 2026
This Privacy Policy explains how Rowenova handles personal information when visitors browse rowenova.com, place an order, or contact customer service.
The exact information processed depends on the website features used, the transaction, and the service providers involved.
Information We Handle
Depending on your interaction with the website, personal information may include:
Contact and delivery details: name, email address, telephone number, billing address, and delivery address.
Order details: order number, purchased products, transaction status, delivery details, return information, and relevant customer service correspondence.
Payment-related information: payment method, transaction reference, and payment status. Card and wallet transactions may be processed by the relevant payment provider. The information available to Rowenova depends on the payment method and provider.
Technical information: browser and device information, website activity, security logs, cookie identifiers, and related technical data where collected.
Please do not send passwords or full payment card security details through email or customer service forms.
Why We Use Personal Information
Personal information may be used to:
Process and manage orders.
Arrange delivery and provide shipment updates.
Process returns and refunds.
Respond to customer questions and complaints.
Maintain website security and investigate suspected fraud.
Keep transaction records and meet applicable legal obligations.
Operate and improve website functions where permitted.
Send marketing communications where an appropriate legal basis and any required consent are in place.
We do not treat a customer's purchase as automatic consent to receive marketing communications where consent or another legal basis is required.
Legal Basis Under the GDPR
Where the General Data Protection Regulation applies, processing may rely on the following legal bases:
Contractual necessity: to fulfil an order or take steps requested before entering into a contract.
Legal obligation: to comply with applicable accounting, tax, consumer protection, or other legal requirements.
Legitimate interests: to protect the website, manage customer service, and prevent fraud, provided that the interests and fundamental rights of the individual do not override those interests.
Consent: for activities for which consent is legally required, such as certain non-essential cookies or marketing communications.
You may withdraw consent at any time where processing relies on consent. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
Service Providers and Disclosure
Information may be shared with service providers when needed to perform a specific task, including payment processing, delivery, website hosting, e-commerce operations, technical support, and customer service.
Information may also be disclosed to professional advisers or public authorities where required by law.
The actual service providers and data recipients must be identified in the relevant disclosures where required by applicable law. Providers may process information according to their own legal obligations and the applicable arrangements with Rowenova.
Cookies and Similar Technologies
Essential technologies may be used to support core website functions, including the shopping cart, checkout, security, and order processing.
Analytics, advertising, and other non-essential technologies may be used if they are enabled on the website. Where prior consent is required by law, those technologies must not be activated before the required consent is obtained.
Available cookie choices can be managed through the website's cookie settings where provided. Browser settings may also allow certain cookies to be restricted, although doing so can affect website functionality.
Retention of Information
Personal information is retained for the period reasonably necessary for the relevant purpose, subject to applicable legal retention requirements.
Order and accounting records may need to be retained for statutory periods. Routine customer service information may require a different retention period. Actual retention periods or the criteria used to determine them should be specified in accordance with the data categories and systems used by Rowenova.